I'm going to start off with "I have some bad news and I have some good news about you and your future income." The good news is you will have fewer competitors next year because many of them will be out of business. The bad news is you might be one of those out of business.
The headlines are saying "businesses are struggling." I opened the newspaper and said to my business partner " I can tell you who will still be in business next year." I pointed to a full page advertisement by a local appliance store." I bet you this business will still be here next year and here's why, because this business is advertising more aggressively than their competitors!
I've written about the importance of advertising and promotion. I've followed the rich people's words of advice, when the market gets bad you must advertise. Many people listen to their accountants and slack off,cut back, or remain the same.The truth is you need to advertise, and promote even more aggressively. When there's a dropoff the worst thing you can do is to cut back on advertising and promoting your business. It's now more important than ever to be aggressive about promoting your business for a bigger income.
Promotion is a six week cycle. That means if
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Wednesday, April 8, 2009
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